Krispeas is an innovative and hearty snack, baked with nutritious ingredients that are rich in fiber, protein, and healthy fats. These crispy, crunchy triangles are packed with traditional Middle eastern falafel flavors and uphold the dietary and health standards of the masses.
Features: Delicious falafel taste, 1 gram of protein per chip, 1 gram of fiber per chip, baked, all natural, gluten free, vegan friendly
After testing the product at local farmer's markets, selling out nearly every week, Krispeas was ready to expand into the commercial arena. To go forth with this, they wanted to re-design their packaging to increase its self-promotional value on grocery store shelves.
The idea was to design a bag that represented the falafel chip as a Middle eastern and Southern Californian hybrid. To do this, we decided to keep the design clean but rich in color with a light pattern overlay to give it a worldly feel. We chose dark green for the original falafel flavor bag, with the understanding that other flavors would take on colors seen as jewel tones: magenta, blue , amber, etc...
Shown are a few color concepts for a set of flavors.
Me: Creative Director
Rani Kumar: Graphic Designer
The original bag and logo that we reimagined
Front and Back pdf. Love the story on the back (not sure who to credit for the story)
Laugh Kiss Care
LAUGH KISS CARE is a beauty company with a line of products created to uphold the values of health, wellness, caring for the environment, others, and oneself.
Their first product line, vitamin infused hydrating lip sheens, come in gorgeous colors that compliment every skin tone and require little maintenance throughout active days and celebration-filled nights.
Once the sheens were perfected, it was important to design the packaging, logo, brand, and website to communicate the company values along with its mission to help women feel confidently beautiful with hassle free beauty applications.
MEKU Designs aims to create products that whimsically accent their surroundings when on display while delighting individuals when in use. MEKU's specialty is adding hand painted, dishwasher safe illustrations to dinnerware to further enrich the dining experience with nostalgic, meaningful art.
Me: Shop Owner, Artist, Creative Director, Customer Relationship Manager, Copywriter, Social Media Manager, Photographer