Once Upon a Pint
I’ve always had an ice-cream tooth more so than a sweeth tooth (and I have a second tooth for dark chocolate).
I remember my first quart of Edy’s mint chocolate chip (yeah, I said quart). Fluffed, frozen, creamy. Refreshingly cool yet cozily sweet. I coaxed 3-4 scoops into a white ceramic bowl only to come back for more… and more. I was in the middle of the Fourth grade and I’m not kidding- Edy’s mint chip very quickly became my daily after school snack. And dinner. I was obsessed. The only thing that helped me part was the discovery of everybody’s flavor weakness, chocolate chip cookie dough.
It might not have been until high school (maybe middle school?) that I was introduced to Ben & Jerry’s Phish Food. Whenever it was, I still remember how I felt in the first moment diving in: full of wonder. The dark chocolate chips weren’t chips at all- they were dark chocolate fish! Swimming in caramel swirls, chocolatey tides, and marshmallowy sea foam- I was hooked. But not just with the flavor. I became a fan of the Ben & Jerry’s brand and ethos as a whole. They cared about culture and what was happening in the world, and they had a few things to say about it all.
I carried this love with me into college. Ben & Jerry’s was my go-to for a pint, be it Phish Food, Half Baked, Oatmeal Cookie Chunk (RIP), Coffee Coffee BuzzBuzzBuzz, or New York Super Fudge Chunk- apparently released the year I was born which was also in New York. Coincidence? I think not. Whether it was a pick-me-up pint, celebratory pint, so-much-studying-to-do pint, or we-broke-up pint, they carried me through the years.
And everyone around me felt its impact. Guys I dated brought me Ben & Jerry’s instead of flowers when I was having a bad day. My roommate’s boyfriend said he didn’t have an ice-cream addiction until I started making them go on ice-cream runs with me. I made Ben & Jerry’s my case study for all my learnings in business school.
It was also in business school that I realized my entrepreneurial spirit. Somehow, these two loves ran parallel to each other for many years until somewhat recently, when a lightbulb moment merged their paths together with yet a third influence in the mix.
And this is where I have to leave things for now. There will be s’more to come!